![]() – Tarah and Billy Fernandes, DFW wholesalers/Investors “This year, from BPM, we’ve closed 31 wholesale deals, and 5 new rentals, a few flips, and a 90-unit storage facility.” If you’re going to try direct mail, do it right. We’ve tried cheaper marketing and got what everyone else got… silence. On every appointment, we go on we always hear things like: ‘I love the handwritten letter!’ ‘That’s such great marketing!’ ‘They really made you seem more legit!’ We’ve even heard numerous times from sellers that they get letters regularly, but we were the first ones they have ever called. “BPM letters are critical to helping us stand out in our very competitive market. These letters and postcards are written by robots with real pen and ink that indents the paper and are 100% authentic.Ĭheck out what a few investors say about our mailers below… That’s why, at Ballpoint Marketing, we help investors and agents stand out from the clutter by providing hand-written direct mail. ![]() It’s a competitive, mail-eats-mail world out there. Here’s a hard truth about direct mail: you’re not the only agent or investor sending mail to your lists. What tools do you need to send direct mail campaigns and be successful in doing so? The Toolkit for Successful Direct Mail Marketing You can farm more or less neighborhoods based on how deep your pockets are.īut if you’re just getting started - whether you’re an investor or agent - expecting to spend about $150 per week is pretty reasonable. Most real estate agents “farm” neighborhoods that they want to work with - this is a long-term strategy that means sending mailers periodically (say, every 6 months) to property owners in their target locations. As their business grows, so do their mailing habits and systems.įor real estate agents, the process is a little bit different. Many people getting started out send about 100 mailers a week and just stay consistent until they get their first deal. That works out to about $500 to $2,000 (depending on the type of mailers you send). If you’re a real estate investor, for instance, looking for wholesale deals and you want to do one more deal per month, then the question is how many mailers per month will it take to generate an additional deal?Īccording to most real estate investors, it’s reasonable to expect to send between 500 to 1,500 mailers per deal - you can see a BiggerPockets discussion about it over here. The best way to do this is to work backwards from how many leads you want to generate or how many real estate listings you want to nab. The UPS Store franchise network is not affiliated with the USPS and no sponsorship or endorsement is intended or implied.And before you start sending mailers, it’s important to determine your budget. The UPS Store locations have a variety of options including postcards and folded flyers, to help you deliver your message effectively.Įvery Door Direct Mail ® and Every Door Direct Mail - Retail ® are products and services provided by the United States Postal Service ("USPS ®"). We'll help you design it, print it and deliver it to your targeted customers. We can help you put together a complete direct mail campaign from start to finish. Targeted Direct Mailįocused Direct Mail - With our targeted direct mail, we help you reach a specific list of customers. Find your local store now to get started. The UPS Store® can help you target customers with ease using Every Door Direct Mail ® from the USPS. Reach customers in specific locales with a postcard advertising your brand and showcasing your business. 177¢ per piece, you'll find the Every Door Direct Mail - Retail ® program extremely affordable. Simply choose an area in which you want to advertise, and we'll handle the logistics of having your direct mail advertising piece delivered to every address in that neighborhood. There are no addresses or names to manage or a postage permit to worry about. Total Market Coverage Direct Mail - We make it easy for you to reach your customers through a program of the USPS ® called Every Door Direct Mail - Retail ®. The UPS Store offers two direct mail options, which both include: Whether you're looking for total market coverage or a distribution that is more targeted, we can help. Come to The UPS Store® for all of your direct mail needs. But for small businesses, there's nothing quite as effective as direct mail promotion. When it comes to advertising, you have a number of options including print, radio and TV. ![]()
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